Jeff LaPlante is a seasoned business development leader with a career built around helping organizations grow, strengthen customer relationships, and streamline the way they work. As Director of Business Development at Cevitr, he partners with teams across industries to boost efficiency and resilience through intelligent RPA automation and a modern digital workforce model. Jeff’s people‑first approach and practical, solutions‑driven mindset shape the way he collaborates with executives and operational teams nationwide.

 

Before joining Cevitr, Jeff built a rich professional foundation across the wholesale, manufacturing, and optical consumer technology sectors. He served as Director of Business Development at Clearway, leading market expansion for a vertically integrated PVC manufacturer serving clients across the United States in industrial distribution and HVACR clientele. Prior to that, he worked as U.S./Canada Sales Director for Karün - a Chilean firm bringing a sustainability‑driven eyewear line to North America and contracted across the United States with Walmart.

 

Jeff’s earlier journey includes influential roles with Essilor/Luxottica, and Rochester Optical, where he supported distributors, global partners, and emerging tech initiatives in advanced vision technologies. He also held senior leadership positions at PFO Global, driving innovation, new‑market growth, and national account expansion in the managed care sector. His career began with more than two decades at Signet Armorlite, where he developed deep expertise in training, retail sales strategy, and accredited educational presentations as an ABO Master Optician.

 

Jeff resides in Sherman, TX with Christina, and his two Berniedoodles Bella & Caruso.